Signing up people for free and trying to upsell them is a model that has run its course, according to Christian Vanek, CEO of SurveyGizmo.
And while I wouldn’t entirely agree with such a broad statement it strikes a chord with me because I’ve recently deleted my list for similar reasons.
To IMers who don’t even have their own products and just peddle affiliate products it’s even more so important. Are you wasting your time and energy on the wrong things? Sure, it works if you just play the numbers game and spam the crap out of people – someone will buy something as long as you make sure you get a steady flow of fresh leads into your list. But what can you do by actually fulfilling a need and focusing on customers?